What’s not to love about the East End best new shop! Jam packed with local designer maker wares, I found it hard to keep my purse from fluttering open when I dropped off prints the other day.
Big, beautiful white shelves line the walls - loaded with gorgeous, brightly coloured gift ideas. I am already looking forward to buying some affordable, unique Christmas presents there later on this year. This is definitely the way high streets need to reinvent themselves - carefully curated collections from locally based designer makers.
Della and Gideon are the hardworking husband and wife team who run the East London Design Show and this exciting new venture sees them as trend setters and style cultivators of the East London design circle. They have a great eye and the clue is in the flagship store..there is definitely potential to expand.
I am sure the locals and tourists on the now super popular Broadway Market, London Fields will enjoy browsing this beautiful shop and if you love great design, there are some affordable and well made products on offer.
I have a particular affinity to the ELDS as I initially launched EAST END PRINTS at their design show back in 2010. We support them all the way in their new venture!
6 Ada Street. Off Broadway Market, London Fields. See website for opening times.